After all this time helping organizations, we decided to pivot our focus to work primarily with female leaders and entrepreneurs to develop their capacity to lead with authority and potency. For years, we observed first hand the difficulties our female clients have exercising their innate power, instead adapting, muting their potency and just surviving their experiences. We have also seen the way our female clients are treated, talked about and undermined - consciously and unconsciously - and how our behavior as female leaders, partners and parents can keep us stuck and feeling powerless.

We spent years struggling to feel powerful in our own businesses, with our staff and clients, and even in our personal lives. We pursued every teaching, program, system available to us and even created our own neuro-psychological framework, the Striving Styles Personality System, so we would have a 'user manual' for understanding what drives our behaviour and the actual roadmap for achieving our potential based on brain organization. Given our expertise, our experiences both personally and professionally, we recognized that there is a significant gap in leadership training and coaching when it comes to enabling female leaders to embrace their innate power. Existing approaches fail to recognize the impact of the patriarchy, the personal psychology of women, and how we as humans actually develop in the training and coaching process.

We developed our unique, therapeutic leadership coaching approach to address this gap and provide female leaders with access to a fully integrated, accountability-focused virtual coaching program, Power to Lead, that recognizes our specific needs when it comes achieving our full potential as leaders and entrepreneurs. Our mission is to give female leaders the power and wisdom to lead authentically, and ultimately, to shift the patriarchy in which we all live and work.